Super Bowl, Schmuper Bowl…

My son and I spent a good amount of time in front of the TV this summer watching games from the World Cup. One thing I was pleasantly surprised at was how much great advertising there was. The ad budgets and creative have got to rival the Super Bowl (the championship game for American football… in [...]

Posted in advertising, advertising agencies, brand campaign, branding, sports, television, Uncategorized, World Cup | Comments closed

2014 B-to-B marketing by the numbers

Peebles Creative Group has a history of helping business-to-business clients grow. From Glimcher Realty Trust and Nationwide Realty Investors to Zaner-Bloser and the Grow Licking County CIC, Peebles Creative Group develops strategic outreach plans and creative solutions that generate more leads and drive more sales. For a look at the 2014 B-to-B marketing trends, we’ve [...]

Posted in ad agencies, advertising agencies, branding, communications, content marketing, digital marketing, facebook, Glimcher, marketing strategies, marketing tips, nationwide realty investors, online marketing, peebles creative group, promotions, sales, strategic planning, text marketing, twitter, Uncategorized, web marketing | Comments closed

Angela heads back to school

As a graduate of the Columbus College of Art and Design, I always jump at the chance to visit the campus or see an exhibition. Lately, there have been a few events that have allowed me to get involved again. The first of which is the CCAD SHOW, an exhibition of all the best work [...]

Posted in ad agencies, advertising agencies, art director, careers, communications, creative, digital marketing, downtown columbus, exhibits, learning, marketing | Comments closed

A new era begins

As we got a first glimpse of the new photography and rolled up our sleeves to create the latest season brochure, it was clear to see. The BalletMet 2014-2015 season line-up is nothing short of spectacular. With new Artistic Director Edwaard Liang at the helm, BalletMet’s upcoming season will leave you breathless. Edwaard has an [...]

Posted in ad agenices, advertising, arts, ballet community, BalletMet, dance, entertainment, family entertainment, The Nutcracker, Uncategorized | Comments closed

Happy “Veterans” Day

Veterans Day has come early this year for the team at Peebles Creative Group. On Monday, we welcomed Curt Besser back to our office. With the exception of Doug, Curt is our most tenured team member, logging in over 15 years at PCG. In fact, Curt’s exceptional design talent has graced the projects of nearly [...]

Posted in ad agenices, branding, creative, marketing agencies, new job, peebles creative group, rebranding, strategic planning, Uncategorized | Comments closed

Brand fan

Our office isn’t exactly what you would call sports obsessed, but every year, everyone shows uncharacteristic enthusiasm when the March Madness brackets come out. This year, I took a particular interest in the tournament since my alma mater, The University of Dayton’s Flyers, made it all the way to the Elite Eight for the first [...]

Posted in ad agencies, brand campaign, branding, events, logos, marketing advice, marketing agencies, marketing strategies, media, promotions, sports, Uncategorized | Comments closed

COSI 50th- Celebrate the curiosity in all of us

For 50 years, COSI has been providing inspiration to curious minds of all ages. For more than 15 of those years, Peebles Creative Group has been brainstorming, collaborating, planning and creating the best messages and designs to help COSI reach the scientists and dreamers of today and tomorrow. It’s a privilege to get to work [...]

Posted in ad agencies, commemoration, community, COSI, creative, destination marketing, events, family entertainment, family events, family fun, grassroots marketing, interactive experiences, learning, marketing agencies, marketing strategies, promotions, public relations, science, tourism, Weekend Fun | Comments closed

When marketing is about more than selling

Advertising, marketing and graphic design can be very subjective things. As a designer, you try your hardest to create something that is aesthetically pleasing, with the right message, and will generate the biggest response from your target audience. Everyone has opinions and personal tastes, and they are all valid. Someone doesn’t like orange. Okay, I’ll [...]

Posted in ad agenices, advertising agencies, art director, business integrity, community outreach, creative, marketing, marketing agencies, media, perceptions, Uncategorized | Comments closed

How content are you with content marketing?

I’ve been doing research for an upcoming seminar we’re conducting and it’s clear that the buzz right now is all about Content Marketing. Industry experts are quick to add the phrase “content marketing” to their repertoire. “Content is king. Direct marketing is dead.” “You’re missing a tremendous opportunity if you aren’t including content marketing in [...]

Posted in advertising agencies, content marketing, digital marketing, marketing advice, marketing agencies, marketing strategies, marketing tips, online marketing, social media, websites | Comments closed

The game is afoot!

When it comes to the exhibits that have come to COSI as limited engagements, I have many fond memories and a list of favorites. At the top of the list – and most people’s list for that matter – would be Titanic: The Artifact Exhibition. Sorry Star Wars, Lost Egypt, and Race: Are We Really So Different? [...]

Posted in advertising agencies, COSI, cultural events, downtown columbus, entertainment, exhibits, family entertainment, family events, family fun, learning, marketing agencies, movies, Sherlock Holmes, special exhibitions, Titanic, Uncategorized | Comments closed