Blog

Golden moments

It’s not often that I share what happens on a golf course in our corporate communications. My hole-in-one over the summer…chances are, is news to you. For the record, it was a 185-yard six iron on the par-three fourth at The Country Club – Muirfield Village. And, if I didn’t share that, why in the [...]

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Is your brand ready for its close up?

It’s no secret that Instagram is one of the largest social media networks today. With over 300 million users and 100 million posting at least once a day, it’s the place to see and be seen. Businesses have embraced this medium, bringing their brands to audiences, one square photo at a time. Instagram started as [...]

Posted in ad agencies, branding, digital marketing, instagram, marketing agencies, marketing strategies, online marketing, social media, Uncategorized | Leave a comment

Super Bowl XLIX- guac, Skittles and puppies aplenty?

The third biggest football game of the year is almost here (the Buckeyes claimed the top two games already in 2015…O-H!) and we are filled with anticipation and want to know….what does the commercial lineup look like for the 2015 Super Bowl?!? Will GoDaddy recover from its “Puppygate” controversy currently in the news? Will we [...]

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Seeing clients through a parent’s eyes

I’ve been designing for COSI for the eight years I’ve been at Peebles, so I have spent a lot of time working on their pieces, putting myself into the shoes of a parent long before I had a child of my own. I have been to COSI many times since I’ve worked here, enjoying visits [...]

Posted in ad agencies, arena district, art director, blue jackets, Columbus, columbus blue jackets, COSI, destination marketing, destinations, family entertainment, family events, family fun, marketing agencies, nationwide realty investors, Uncategorized | Comments closed

2015: Just a shade off?

Happy New Year! As we wake up in the new year, still tired from last night’s crazy game, the question on everyone’s mind is… why Pantone, whhhhyyyyyyyyyy???? Pantone’s 2015 Color Of The Year is called Marsala. A delicious name for a color that is just not very appetizing. I applaud the photo shoot, styling and effort that [...]

Posted in ad agencies, creative, graphic design, marketing advice, marketing agencies, marketing strategies, marketing tips, peebles creative group, resolutions, Uncategorized | Comments closed

Getting it right

I love history. I love vintage architecture. And I love great food. So when Columbus Hospitality and Denison University awarded us the opportunity to work on the rebranding and launch of the soon-to-be renovated historic Granville Inn…I guess you could say I was more than a little excited to work on it. Beyond the excitement [...]

Posted in ad agencies, brand campaign, branding, creative, destination marketing, dining, exhibits, Granville Inn, Granville Ohio, history, hotels, Licking County, logos, marketing agencies, new clients, rebranding, strategic planning, tourism, web design, websites | Comments closed

Making out of this world memories

Tonight is going to be an epic family “movie” night. We are taking our girls to COSI’s member preview at the new planetarium to see their very first planetarium show. My husband and I both remember our first trips to a planetarium in elementary school. We recall the excitement of the bus ride there, the [...]

Posted in ad agencies, COSI, exhibits, family entertainment, family fun, marketing, marketing agencies, science, special exhibitions, television, Uncategorized | Comments closed

A Critique on Critiques

The beginning of a new project can be both exciting and daunting. The creative cogs start to spin as I imagine the possibilities of the final product. Here at Peebles Creative Group, somewhere in between the burst of creative “genius” and the big client presentation, though, we have to pump the brakes and share that [...]

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Our club. Our future. Our opinion.

Last night, the Columbus Crew unveiled its eagerly awaited rebranding and new logo. Under the nationally trending hashtag #newcrew, everyone out there in social media seems to be lending an opinion…our team included. It’s a little different, though, to observe the banter and the rebranding when you’re “in the business.” Especially when the logo was [...]

Posted in ad agencies, advertising agencies, branding, Columbus, columbus crew, communications, creative, logos, marketing, marketing strategies, social media, sports, Uncategorized | Comments closed

Designing for Thumbs

I admit it. My thumbs get a daily workout. I am guilty of picking up my phone an embarrassing amount of times in a day. Texting, checking Instagram, Facebook, email, etc. My 1-year-old daughter knew from the time she could crawl that Mom and Dad’s phones were something to reach for—because she saw us reaching [...]

Posted in ad agencies, creative, digital marketing, marketing advice, peebles creative group, text messaging, Uncategorized, web design, web marketing, websites | Comments closed