The Convention and Visitors Bureau of Worthington and the City of Worthington expressed a need for a stronger brand identity for the City as well as a cohesive online presence for the downtown Worthington business district. While each Worthington partner, and most of the local businesses, had their own online presence, Worthington, Ohio became a stronger, more appealing destination in the mind of potential visitors through this newly designed, cohesive, commonly branded online presence, along with a refined brand identity system for the City of Worthington.