Looking for a cost-effective marketing idea to reach your target audience this Spring? Cross promotions are a powerful tool, allowing two or more organizations to efficiently broaden their target audiences. From staycation contests and gift-with-purchase offers to reciprocal discounts, joint advertising, and co-produced events, Peebles Creative Group has successfully orchestrated a variety of cross promotions for our clients.
Most recently, we brought together COSI, Easton, Hilton Columbus at Easton and the Columbus Clippers to provide a “Columbus Spring Staycation,” promoted entirely through owned-media channels and on-site. The contest generated over 7,000 online entries in just the first four days, and continues to run through April 2, 2017!
This successful cross promotion provides each organization:
– A chance to build a new partnership with businesses that have similar target audiences
– Optimal in-market awareness without a media buy– allowing their brands to be in front of their target audiences at a key time of year… Spring Break
– The chance to add customers to their email database
– Desired and positive social media interactions
– Increased website visits