We live and work in a time where video is not only a great storytelling tool but a crucial element of any brands successful digital marketing strategy. According to Cisco Forecast, video represents 69% of all consumer-based Internet traffic; this is expected to rise to 80% by 2019.
Investing in video is a smart move right now. But, have you ever wondered what goes into producing one of these videos?
Meeting with Client
Every video project starts with a client meeting. We discuss wants, needs, goals and budget for the video. Deciding length and where the video will be viewed are important topics of discussion. While YouTube is the unofficial “king” of video, platforms like Facebook make sharing and commenting on videos easier than ever. We can help you decide what platforms are best platforms for your organization.
Storyboarding is the first step we take in creating a compelling video. A series of still frames provides a representation of the finished video in its proposed sequence. This is used to plan and present concepts to our clients before moving forward with shooting video or animating. The script, voice overs and music are proposed in the storyboard as well.
Planning the Shoot
We begin planning by picking a location (or locations) and schedule a video production crew, talent, our team and any other aspect crucial to the success of the shoot. Don’t forget the single most important aspect of outdoor shoots; CHECK THE WEATHER!
Send an Art Director
It’s always important to have a set of artistic eyes at any video shoot. The Art Director’s job is to insure the clients wishes are met and the goal of the campaign is conveyed in the video. Here at Peebles, Art Directors also assist with wardrobe and styling, lighting and keeping the shoot on schedule.
We work closely with video editors to produce the final product. We direct the look and feel of the video working from the approved storyboard. The video is reviewed and tweaked (if necessary) before the client ever sees it.
Peebles Creative Group has been creating awesome videos for our clients for many years.
Here are a few of our favorites:
COSI Top Secret Exhibition: https://www.youtube.com/watch?v=ssOVRJ32Uo0
St. John’s: https://www.youtube.com/watch?v=F1FH5VRBxJM
Orthopedic ONE: https://www.youtube.com/watch?v=LE3FySKewII
If you are looking for a video that will get your customer’s attention, let us know!