If you have a website, chances are you’ve heard your marketing team or web developer talk about the importance of SEO. While everyone can agree that SEO is important, getting started with SEO can get confusing. With this blog we’ll explain what SEO and SEM are, and why it’s imperative to implement strong practices for your own website.
Difference Between SEO and SEM
According to Moz.com, Search Engine Optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. Simply speaking, SEO helps your website rank higher on search engines such as Google, Bing or Yahoo, to give searchers the most relevant, accurate content possible. You can enhance your website SEO, but you cannot pay to change your organic ranking in search engines.
While SEO rankings are organic, Search Engine Marketing (SEM) is the opposite – SEM involves paying for traffic through paid search listings. SEM allows you to use paid advertising to target very specific customers based on geography, keywords and interests.
How SEO and SEM Work Together
While SEO and SEM seem like two separate concepts, ultimately they work best when they are working together. Sharing research, such as desired keywords, can help align campaign goals and coordinate messages.
Additionally, improving your SEO can also lead to decreased costs for SEM because SEO can get you free traffic, which would mean less of a need for paid placements in search. Also, the things you do to improve your SEO (site speed, refined keywords, etc.) improve your quality score, which influences how much you pay per click.
Investing in SEO
While the investment in SEO may seem costly upfront, if done right, the end results will far exceed the initial cost. A website that is built right can be compared to a 24/7 salesperson that you don’t have to pay a commission. The importance of a high ranking website cannot be overstated, websites in the top 5 search results will get 75% of the clicks for organic search.
Now that you understand the importance of SEO, it’s time to choose a team to work with to help you get started. At Peebles Creative Group, we’re lucky to share an office with SEO experts, Mobilize Cloud, and together we create engaging campaigns and refreshed websites to help our clients drive more leads. SEO is constantly changing so it’s important to find a partner you can trust who is on the forefront of all updates and algorithm changes. If you want to get ahead of the competition, SEO is a great place to start.
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