With today’s tech-savvy world, it’s never been more important to amplify your city or county’s online presence. In the field of economic development especially, a good website can make the difference between making a deal or losing out on millions.
Here are our top 6 website best practices for economic development:
Focus on Storytelling – It’s no longer sufficient to list out the reasons businesses should pick your location and hope that’s enough to convince them. Your website must engage site selectors and potential employers with compelling success stories. The stories can be inspiring and focus on workforce attraction or data driven and focus on business attraction.
Highlight the Data – At the end of the day, data sells. It’s important to not only to keep demographic data up to date, but also specific data about your location. Getting the data to be as granular as possible, with all the information someone would need about your site will help the site selectors and businesses make informed decisions. Good data is interactive and built into your website, make sure your data doesn’t send visitors off of your website.
Video and VR – Video is an effective tool for storytelling and is quickly becoming the most consumed content online. To go along with the rising popularity of videos, virtual reality is also a great way to engage with site selectors as they are looking at locations. It may not always be possible for the site selectors to be at your location in the beginning stages of the research process, so having a VR walkthrough of the location could help you stand out among the competition.
Microsites – Microsites are smaller websites or landing pages devoted to specific industries or targeted audiences. For example, if you are working to attract workforce, a microsite devoted to the quality of life, nearby destinations and educational opportunities may be a good way to help potential employees cut through the clutter and get the information most relevant to them.
Improve User Experience – This may seem self-explanatory, but your website needs to be responsive and easy to navigate. What does responsive mean? That your website will look great on any type of device, whether that’s a desktop, tablet or phone. As far as being easy to navigate, if your users can’t get to any page on your website with 1-2 clicks, you may lose them. Be sure information is easy to find and readily accessible or risk frustrating a potential client.
Keep Design Modern – While design is subjective, the general idea of using high-quality photos and easy-to-read text is universal. Your website is the first thing many site selectors will see when they are considering your location, so it needs to impress!
This may feel like a lot of updates to make initially, but it will payoff in the long run. If you’re looking to update your website to make an impression in the economic development community, you’re in the right place! At Peebles Creative Group, we have the expertise and knowledge of the economic development industry and website best practices to help our clients stand out among the competition.