In today’s climate where consumers care about making a positive impact, when businesses do good it can help their bottom line do well. It’s no longer enough for businesses to deliver high-quality products and services, they must now keep up with the growing desire consumers have for companies to prioritize Corporate Social Responsibility (CSR).
A 2017 study done by Cone Communications found that more than 63 percent of Americans hope businesses will drive social and environmental change in absence of government regulation. Even more, 87 percent of those surveyed said they would purchase a product because a company supported an issue they care about.
According to an article from Business News Daily, when corporations prioritize CSR it not only attracts consumers, but also employees. The next generation of employees want a business that is focused on more than just revenue, also people and the planet. Making the transition to sustainability is now vital for business success.
So what does this mean for your business and how can you practice CSR? We’re not saying you need to start donating half of your profits to a local charity, but there are small steps your company can engage in to be more sustainable and attractive for future customers and employees.
To start, your company can pick a social cause to focus on, preferably something that aligns with your mission and vision so it ties back to your business goals. Employees can work together to host volunteer events or drives to help the organization.
Aside from picking an organization to focus on, something as simple as setting up a recycling program in the office could make a huge impact on the office’s carbon footprint. Another way to get the whole organization involved is to encourage employees to volunteer. When companies let employees take a certain amount of volunteer hours on company time, it shows they care about sustainability and the employee’s well-being.
Whether you’re looking to start large or small, if you’re interested in setting up a CSR initiative and need help with internal communication, Peebles Creative Group can help. We’ll work with you to craft a message for your team and deliver it successfully to help get your team on board!