In recent years some marketers have tried to make the claim that print is dead, but at Peebles Creative Group, we strongly disagree. We’re not the only ones who think print is still making an impact, according to a recent study, 67% of Americans prefer printed pieces over digital. Not only do we think print is very much alive, but when combined with a digital campaign, it is a force to be reckoned with.
Here are our top 3 reasons why we think print and digital are better together:
1. Maintain brand consistency – Creating a comprehensive campaign with both digital and print advertising is not only a great way to reach a wide variety of audiences, but it also helps your business maintain brand consistency. For example, if you are hosting an event and want to get the word out quickly, a digital advertising or email campaign is a great way to achieve that goal. But what about the follow up after the event? A printed piece personalized with your contact’s name will go a long way.
2. Differentiate your brand – With some brands primarily focusing on digital, a printed piece can help set your brand apart from the competition. It’s rare to receive a high quality, designed marketing piece that you can actually hold and take with you. In a world that is increasingly focusing on digital, print makes an impact. Your digital advertising will help keep you competitive, while your print advertising will set you apart.
3. More room for creativity – Digital ads are great because they are efficient, templated and generally pretty user-friendly. Print ads, however, are a whole other beast that have room for creativity and an opportunity to incorporate unique design elements. When paired together, print and digital ads can share some of the same design aspects, but print ads allow you to get even more creative.
Print and digital advertising both have a time and place where they are the best options for campaigns. But when given the choice between doing one or the other, we advise considering combining both for a truly impactful campaign. If you’re looking to create a memorable marketing piece, Peebles Creative Group can help!