We can’t believe it’s already September and fall is right around the corner! You may have noticed we’ve been a little quiet on our blog over the last few months, and that’s because our team has been extra busy this summer. Here are some of the projects we worked on this summer and why we’re excited about them!
Ohio Bar and Liability Insurance Company (OBLIC) came to us with the need for a new brand and everything that comes along with that, including a new website (www.oblic.com) with expanded functionality. We worked closely with their team to come up with a new look and updated messaging that celebrated the work they’ve been doing for the past 40 years. The website and updated brand were just the tip of the iceberg; staff photography and a new video, forms and applications, email graphics, stationery, ads, social media graphics, office signage, tradeshow collateral, direct mail and team apparel were all rebranded as well. Working with a team so open to new ideas and enhancements made this a fun project for PCG and we look forward to continuing our work with them.
Rock for Hunger Event Materials
Rock for Hunger is a yearly fundraiser hosted by Nationwide Realty Investors benefiting the Mid-Ohio Foodbank. PCG worked with the NRI team starting in early spring to create a fresh new design for the invitations, posters, signage and the rest of the materials for a successful event. This year, NRI raised over $40,000 and we’re proud to be part of that effort!
This has been the summer for organizing and art directing photoshoots! Throughout the summer and into the fall PCG has taken part in photoshoots for Krema Nut Company, OBLIC, Astute Technology Management, Nationwide Realty Investors (Arena District and Grandview Yard) and Marous Development Group (Columbus Avenue Lofts, Sandusky City Hall, Battery Park Cleveland and more) and have been a mix of product, staff, lifestyle and architectural photos.
Columbus Avenue Lofts Leasing Materials
This is one of the newest Marous Development Group projects that we are excited to be a part of from the beginning. The historic Columbus Avenue Lofts is part of a bigger restoration project in downtown Sandusky. To help generate a buzz, we created stunning new leasing brochure featuring new photography as well as attention-grabbing leasing signage.
Licking County Foundation Campaign Efforts
Licking County Foundation’s continued efforts to make an impact in their community are one of the reasons we love them and the work they entrust to us. Over the last couple of years, we’ve been helping with their Save the Sullivan campaign – an effort to restore the historic Sullivan building in downtown Newark. This summer has come with a few big milestones we are helping them celebrate.
Arena District Rebranding
Nationwide Realty Investors has recently updated its Arena District branding to better reflect its ever changing dynamic as the entertainment, dining and sports destination in downtown Columbus. PCG has worked to enhance the designs for some of the key pieces in the Arena District such as the rack card, kiosk maps, billboards and concourse map. We love working with a company that works hard to maintain their powerful brand and we’re looking forward to seeing the brand continue to evolve.
With summer being so busy and full of new and exciting changes for our clients, we can’t wait to see what fall has in store for our team. Stay tuned!