It’s that time of year again, the time when we get to sit back, relax and watch (read: judge) the Super Bowl commercials that companies have been working on for the last several months. This year, the commercials took a more comedic route and while there weren’t any huge hits or misses, there were a few that stood out to the PCG team.

 

Mountain Dew Zero – “As good as the original, maybe even better?” We loved the play on The Shining, and there’s just something about Brian Cranston being evil that works so well. The twins and the flood of Mountain Dew all tied it together at the end and made for an extremely creepy, yet memorable commercial.

 

Rocket Mortgage – Jason Momoa coming home and removing all of his glorious beefcakey-ness is disturbing and hilarious, but memorable because… Jason Momoa. There’s not much else to say about this commercial, it was weird, funny and one of the commercials that stuck with us.

 

Tide – Charlie Day once again showed his awkward, yet endearing side and we loved every minute of it with the Tide “Laundry Later” commercial. It was not only funny but his continued appearances throughout commercials throughout the Super Bowl tied it all together and made for some very creative brand placement. We can only imagine the amount of money Tide spent on this one!

 

Hyundai – The Hyundai “Smart Park” commercial actually had me laughing out loud several times throughout, which is pretty impressive for a car ad! The commercial featured several big names and made me want to speak in a Boston accent for the rest of the night.

 

Google – It would be a disservice if we didn’t include at least one sappy Super Bowl commercial and Google once again proved to be the one to deliver the tear-jerker. The “Loretta” ad touched on memory loss and made me want to reach out to everyone in my family.

 

These were just a handful of the commercials that stuck out to us during the big game last night. We may not remember the final score… or even who won the game if we’re being honest, but we will be talking about these commercials for some time (or maybe just today, but that’s still pretty impressive!). We’ll be back next year, when maybe one of our favorite teams will make it to the big game but we won’t hold our breath.

 

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