Easton B2B microsite deployed

Easton Town Center is recognized as one of the nation’s premier urban retail destinations. While their website showcased the shopper’s experience beautifully, it lacked a clear business-to-business (B2B) presence – so they turned to PCG for a solution.

Working closely with the Easton team, we created a dedicated B2B microsite seamlessly integrated into their existing website. Accessible directly from a homepage banner, the microsite highlights Easton’s compelling value proposition for prospective partners, including key metrics such as available retail space, annual visitor numbers, awards, rankings, and marketplace insights. The result is a visually engaging, well-structured experience that leverages video, high-impact photography, and data to position Easton as one of the country’s top master-planned mixed-use developments.

This project is a strong example of how we can elevate digital platforms by building on existing assets—delivering smart, strategic solutions without the need to start from scratch. Have a similar need? We’d love to talk.