An AI company hired us. And that just became our favorite part of the AI story.

At a time when it seems like every company is talking about AI—and using AI to name, position, brand and market itself—TetherFox made a different choice. They chose people. Actual people. And by people, we mean us.

Peebles Creative Group was retained by TetherFox to define its brand, sharpen its story and launch a new landing page while we develop its new website. Our primary job? Make a very sophisticated technology understandable.

TetherFox is tackling one of the biggest challenges created by the rapid adoption of AI: How do organizations put AI to work without losing control?

The result is a brand that, like the technology behind it, doesn’t look or sound like everything else in the increasingly crowded AI landscape. We’re proud of the work. Even more proud that an AI company trusted a bunch of humans at Peebles Creative Group to do it. We’re thrilled to welcome TetherFox as our newest client!