I recently took a trip to Chicago, to see Hamilton. Yes, I am squealing with excitement just thinking back on it, and yes, I sang along to every word (probably much to the dismay of everyone around me).   While I went for the musical, I couldn’t help but be impressed with the amount of environmental graphics I found myself surrounded by in the City.   The outside of the Private Bank Theatre was transformed...

We’re all familiar with the practice of comparing photographs of Presidents as they leave office with photographs of when they entered office. The change is almost always dramatic. And since we’re all familiar with this practice, there’s no need for me to share any photos illustrating my own physical transformation from the time Peebles Creative Group was founded until now. But, I’ll do so anyway.                           Stop laughing.   Change is absolutely unavoidable and undeniable....

Pay attention… it’s happening.   For decades, moms have had the catbird seat in the marketing world, known for making decisions and holding the purse strings for the family. Because of this, moms have long been a primary target audience in advertising – for products ranging from clothes and household items, to tourism and service providers.   If moms are one of your target audiences, but millennials aren’t, it’s time to make some adjustments to...

What makes a great website? If you ask your colleagues, family, friends, Google…you’ll get a variety of answers you probably already know. Easy to navigate, fast to load, highly interactive, relevant content, responsive design, SEO optimized, and more.   At Peebles Creative Group, we hope our answer is music to your ears. A great website is one you don’t have to create on your own.   We just launched a refreshed website for ourselves this...

Looking for a cost-effective marketing idea to reach your target audience this Spring? Cross promotions are a powerful tool, allowing two or more organizations to efficiently broaden their target audiences. From staycation contests and gift-with-purchase offers to reciprocal discounts, joint advertising, and co-produced events, Peebles Creative Group has successfully orchestrated a variety of cross promotions for our clients. Most recently, we brought together COSI, Easton, Hilton Columbus at Easton and the Columbus Clippers...

Millions of Americans will tune into Super Bowl LI on Sunday, February 5th. It’s an event so significant in the cultural landscape that it essentially renders itself a national holiday. While the day is undoubtedly about football, it’s no secret that advertisers and brands alike also consider it one of the biggest days of the year. In 2016, the broadcast drew an average of nearly 112 million viewers and counted a...

The statistics are eye-catching. Most business leaders know that a good website is important, but the truth is, it is absolutely vital. According to Adobe, 38% of people will quit engaging with a website if the content or layout is unattractive. Further, 88% of consumers are now engaging with content across multiple screens, increasing the importance of mobile-optimized websites. ...

Pantone announced its new color of the year for 2017 – Greenery. This color is a breath of zesty spring air. It’s just what the designer ordered after last year’s baby blue and pink combo and the previous year’s meat-juice inspired mess. It’s fresh and bold, but when paired with softer neutrals is natural and soothing....