Why Snapchat? According to Snapchat, it boasts 100 million daily active users. To provide some perspective, the monthly active users on Instagram total 400 million and Twitter comes in at 320 million, monthly. There is a lot of buying power behind these users considering a whopping 70% of Snapchatters are women, and 60% of US 13 to 34-year old smartphone users are Snapchatting. ...

Because this app is both wildly popular and yet still so wildly unfamiliar to many, we have broken this post into a two-part Snapchat series; Snapchat 101: What is this wacky app? and Snapchat 102: How can my brand use this wacky app? Stay tuned next Wednesday for part two!...

On March 15, Instagram sent filter fanatics everywhere into a frenzy when they uttered the dreaded A-word…. algorithm. Taking a page from the Facebook playbook of 2009, Instagram announced that it would stop sorting its posts chronologically by date in favor of prioritizing posts by a user’s interests, relationship with the poster, and timeliness of posts....

Tradeshows can be an extremely effective way to grow your audience, market your business and learn more about your competition. They provide the opportunity for you to meet, face-to-face, with a large number of potential clients, key decision makers and quality buyers in your industry. Your business could see really powerful results and get hundreds of qualified leads from one event! But that doesn’t just happen by showing up, there’s a...

A couple of days ago, I was given the assignment of answering one of the most frequently asked questions in marketing,"why do so many businesses find it so difficult to tell their story?" The answers are endless and any answer is correct. I’ll begin with the realization that has ended more storytelling attempts than any other....

Peebles Creative Group is excited to announce our newest Rock Star Team Member, Libby Montgomery. Libby has been hired as a project manager and will serve as a main client contact for a variety of our amazing clients. We already know Libby is going to handle accounts with great care, contagious enthusiasm and expert marketing smarts. Get to know Libby by reading on…we’ve highlighted her work history and some of her...