The Charles Penzone salons and spas are repeatedly recognized as the Best Salon and Best Spa in Central Ohio. Our 5-year working relationship began with an attempt to bring gift card sales up to expectations. The result was a 41-percent increase in online gift card sales that elevated overall sales 17 percent over the previous year. If helping more people look and feel great wasn’t enough, our greatest success came when we launched a gift card campaign for a holiday previously overlooked. Overall sales increased 45 percent, but being a creative spirit, Mr. Penzone may have enjoyed the Addy Award recognition even more.