People love Powell for a variety of reasons. It’s safe, charming and desirable. Residents are active and driven. It’s a place where people feel at home – a community people are proud to call home. Peebles Creative Group was retained by the City of Powell to lead a brand refresh that would position the community for continued success. The City of Powell last updated its brand standards in 2004. Much had certainly changed since then. Project components included: Brand positioning strategy, brand messaging, brand identity, and launch campaign.