Hoggy’s has been serving BBQ since 1991 in Columbus, Ohio. Peebles Creative Group drove business to Hoggy’s by creatively promoting their assets: award-winning barbeque, made-from-scratch sauces and sides, and friendly service. Hoggy’s location in Dublin, Ohio saw a 30% increase in sales over a 90-day period based on a Peebles-created campaign that introduced this hidden location to the market and touted Hoggy’s elements of distinction in the crowded casual-dining segment. We created point-of-sale signage, creative menu design, and “gotta-have-it” merchandise which increased transaction totals. Beyond the external success, the internal branding process led by our team enabled the partners to come to a consensus for the first time on their positioning and gave an organization with a frequently-changing staff a video-based tool to educate new employees on the “Hoggy’s Way.”