MacGillivray Freeman has worked with countries, kings, superstars and iconic brands, filmed in every corner of the globe, and touched billions of lives. Just making great movies isn’t enough for this giant screen and IMAX film producer; they strive to make the world a better place, one story at a time. In 2017, they released Dream Big, the first STEM giant-screen film. The goal was to transform how we think about engineering and with the hope of inspiring kids of diverse backgrounds to become the innovators of the future. They developed beautiful key art for the film, but it wasn’t translating into needed advertising applications like outdoor and digital ads. Peebles Creative Group was hired to create the outbound advertising needed by theaters and museums to promote this amazing film. It was an honor to be a part of this inspiring project and we presented many advertising concepts that would resonate with audiences across the nation. Ultimately two different campaigns were selected giving theaters the opportunity to choose the one that best fit their target audience.