Rarely, if ever, does a glance out the window provide an accurate assessment of snow conditions at your local ski resort. There may not be any snow where you are, but an incredible base and well-groomed slopes are just a few miles away. Ohio’s largest ski resort – featuring the most expansive skiable area in the state and Ohio’s largest snowmaking system – Mad River Mountain is located only a short drive from Columbus, Dayton, and Lima in Zanesfield, Ohio. For it’s 2017-2018 season, Mad River Mountain engaged Peebles Creative Group to execute its outdoor advertising campaign. The most notable of which was a wallscape at Easton reminding holiday shoppers that skiing, snowboarding and tubing were in full swing at Mad River Mountain. Mad River Mountain is owned by Peak Resorts.