OBLIC is a customer-focused company that provides a stable market for professional liability insurance for lawyers and law firms. Its dedicated team prides itself on being approachable and caring – striving to meet the unique needs of every policyholder – assisting them to make the most of their experience as lawyers by offering the coverage and protection they need with exquisite customer service. Owned and endorsed by the Ohio State Bar Association, OBLIC is the only carrier exclusively devoted to leading the effort of protecting Ohio’s lawyers and law firms. At the end of 2018, Peebles Creative Group was engaged to transform OBLIC’s brand in time for its 40th anniversary. Project components included: Brand positioning strategy, brand messaging, brand identity, collateral, website, social media and direct mail.