When Varo’s leadership discovered that talking about the company was outside most team member’s comfort zone, it looked to Peebles Creative Group to provide the tools its team members needed to tell the Varo story well. We were pleased to be retained to lead the creation and launch of a new brand identity that would help the company reach its aggressive growth goals. By far, the most impressive outcome was watching the evolution of Varo’s Branding Team. They went from somewhat-skeptical participants to committed leaders – becoming the first of our Branding Teams to take ownership of the internal brand launch event. Campaign components included the creation of a brand positioning strategy, new logo, stationery system, corporate communications package, capabilities brochure, website and tradeshow display.