Washington Prime Group (formerly WP Glimcher) is a leader in the management of retail properties. Peebles Creative Group worked with WP Glimcher’s corporate marketing team and 20+ retail locations across the nation to orchestrate a successful new approach to retail center marketing. Our shared campaign model allowed corporate to elevate the overall creative and find efficiencies in its marketing budget. At the same time, we empowered local marketing directors with marketing tools they could customize to drive traffic and increase time spent in malls. Campaign components included advertising, radio, large format signage, logos, event marketing, gift cards, email marketing, direct mail, sponsorship marketing, outdoor, TV and video.