Snapchat 102: How can my brand use this wacky app?

Why Snapchat? According to Snapchat, it boasts 100 million daily active users. To provide some perspective, the monthly active users on Instagram total 400 million and Twitter comes in at 320 million, monthly. There is a lot of buying power behind these users considering a whopping 70% of Snapchatters are women, and 60% of US 13 to 34-year old smartphone users are Snapchatting. ...