Trade shows are a great opportunity to get in front of a niche audience to grow your business. Not only are trade shows valuable for growing your audience and marketing your own business, but it’s a great way to scope out the competition and learn ways your business can improve. Trade shows provide the opportunity for you to meet, face-to-face, with a large number of potential clients, key decision makers and quality...

There is no shortage of information about marketing to generations. While we may have just mastered how to market to millennials, it’s time to put some thought into marketing to their Generation Z counterparts.   Generation Z (also known as Post-Millennials, the iGeneration, Founders, Plurals or the Homeland Generation) is defined as those born between 1996 and 2010. By 2020, as this group begins to graduate from school and enter the job force,...

I recently took a trip to Chicago, to see Hamilton. Yes, I am squealing with excitement just thinking back on it, and yes, I sang along to every word (probably much to the dismay of everyone around me).   While I went for the musical, I couldn’t help but be impressed with the amount of environmental graphics I found myself surrounded by in the City.   The outside of the Private Bank Theatre was transformed...