The start of a new year gives your organization the chance to examine and revitalize its current marketing plans. There is no shortage of predictions for what the hottest marketing trends will be this year -- so many that it can be overwhelming to decide what will work best for your goals and budget. To make things easier, we’ve researched the top marketing musts for 2018 and put together a list...

Facebook Live has taken the marketing and entertainment worlds by storm over the last few months. Perhaps you remember in the spring when a BuzzFeed video of an exploding watermelon garnered over 10 million views. If not, you surely remember the Chewbacca Mom video that dominated headlines for weeks. Both of these videos, in addition to so many others, were born on the Facebook Live platform....

As technology has progressed and the digital landscape has expanded, a robust slate of marketing channels has opened up for brands and agencies alike. A challenging dynamic is placing advertising in a social centric platform that prefers seeing updates from their college roommates over half-baked ads. Advertisers that excel are creating authentic and dynamic connections with consumers through an integrated approach to the complete marketing landscape. A major part of this...

As marketers, we love to plan. As fun-loving people, we love to celebrate…everything. And we all certainly love a good cause. Now, what happens when you combine all of our favorite things? This handy-dandy “unofficial” holiday calendar is what happens!...