The start of a new year gives your organization the chance to examine and revitalize its current marketing plans. There is no shortage of predictions for what the hottest marketing trends will be this year -- so many that it can be overwhelming to decide what will work best for your goals and budget. To make things easier, we’ve researched the top marketing musts for 2018 and put together a list...

As technology has progressed and the digital landscape has expanded, a robust slate of marketing channels has opened up for brands and agencies alike. A challenging dynamic is placing advertising in a social centric platform that prefers seeing updates from their college roommates over half-baked ads. Advertisers that excel are creating authentic and dynamic connections with consumers through an integrated approach to the complete marketing landscape. A major part of this...