The start of a new year gives your organization the chance to examine and revitalize its current marketing plans. There is no shortage of predictions for what the hottest marketing trends will be this year -- so many that it can be overwhelming to decide what will work best for your goals and budget. To make things easier, we’ve researched the top marketing musts for 2018 and put together a list...

As technology has progressed and the digital landscape has expanded, a robust slate of marketing channels has opened up for brands and agencies alike. A challenging dynamic is placing advertising in a social centric platform that prefers seeing updates from their college roommates over half-baked ads. Advertisers that excel are creating authentic and dynamic connections with consumers through an integrated approach to the complete marketing landscape. A major part of this...

As marketers, we love to plan. As fun-loving people, we love to celebrate…everything. And we all certainly love a good cause. Now, what happens when you combine all of our favorite things? This handy-dandy “unofficial” holiday calendar is what happens!...

On March 15, Instagram sent filter fanatics everywhere into a frenzy when they uttered the dreaded A-word…. algorithm. Taking a page from the Facebook playbook of 2009, Instagram announced that it would stop sorting its posts chronologically by date in favor of prioritizing posts by a user’s interests, relationship with the poster, and timeliness of posts....