Trade shows are a great opportunity to get in front of a niche audience to grow your business. Not only are trade shows valuable for growing your audience and marketing your own business, but it’s a great way to scope out the competition and learn ways your business can improve. Trade shows provide the opportunity for you to meet, face-to-face, with a large number of potential clients, key decision makers and quality...

Whether you have a series of small projects, a monster of a project that’s hanging over your head or an entire company rebrand, bringing an agency on board to help achieve your marketing goals is a big decision. When you choose to work with Peebles Creative Group, we’ll utilize our whole team to manage the process – from brainstorming the big idea, to campaign launch and every step in between to...

We all have a favorite food. A favorite color. A favorite movie. A favorite font…well, maybe only people who work in design. Luckily that’s the business we’re in. At Peebles Creative Group, we put together a list of our favorite fonts broken down by each designer. It’s an exciting (yeah, we’re a little dorky) and sometimes challenging part of the creative process. Sitting down and perusing thousands of fonts to find the...

In recent years some marketers have tried to make the claim that print is dead, but at Peebles Creative Group, we strongly disagree. We’re not the only ones who think print is still making an impact, according to a recent study, 67% of Americans prefer printed pieces over digital. Not only do we think print is very much alive, but when combined with a digital campaign, it is a force to...

There is no shortage of information about marketing to generations. While we may have just mastered how to market to millennials, it’s time to put some thought into marketing to their Generation Z counterparts.   Generation Z (also known as Post-Millennials, the iGeneration, Founders, Plurals or the Homeland Generation) is defined as those born between 1996 and 2010. By 2020, as this group begins to graduate from school and enter the job force,...

Pantone has announced their color of the year for 2018! PANTONE 18-3838 Ultra Violet. It's the juiciest, brightest, most electric ultra violet and we are in love! According to Pantone, this color symbolizes experimentation and non-conformity, spurring individuals to imagine their unique mark on the world, and push boundaries through creative outlets.                         One of our newest clients, Capital University is also passionate about the color purple. Capital has a pride in the past, a...