Pandora or Spotify?
Itβs a question hundreds of marketing leaders have undoubtedly asked over the past few years. Thereβs certainly a lot of appeal for advertisers to consider. Compared to those who do not, people who stream digital music are 70% more likely to describe brands as fun and 61% more likely to recommend brands to friends. Letβs explore the similarities, pros, and cons of the two streaming giants....
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