As marketers, we love to plan. As fun-loving people, we love to celebrate…everything. And we all certainly love a good cause. Now, what happens when you combine all of our favorite things? This handy-dandy “unofficial” holiday calendar is what happens!...

Why Snapchat? According to Snapchat, it boasts 100 million daily active users. To provide some perspective, the monthly active users on Instagram total 400 million and Twitter comes in at 320 million, monthly. There is a lot of buying power behind these users considering a whopping 70% of Snapchatters are women, and 60% of US 13 to 34-year old smartphone users are Snapchatting. ...