As technology has progressed and the digital landscape has expanded, a robust slate of marketing channels has opened up for brands and agencies alike. A challenging dynamic is placing advertising in a social centric platform that prefers seeing updates from their college roommates over half-baked ads. Advertisers that excel are creating authentic and dynamic connections with consumers through an integrated approach to the complete marketing landscape. A major part of this...

As marketers, we love to plan. As fun-loving people, we love to celebrate…everything. And we all certainly love a good cause. Now, what happens when you combine all of our favorite things? This handy-dandy “unofficial” holiday calendar is what happens!...

Why Snapchat? According to Snapchat, it boasts 100 million daily active users. To provide some perspective, the monthly active users on Instagram total 400 million and Twitter comes in at 320 million, monthly. There is a lot of buying power behind these users considering a whopping 70% of Snapchatters are women, and 60% of US 13 to 34-year old smartphone users are Snapchatting. ...

Because this app is both wildly popular and yet still so wildly unfamiliar to many, we have broken this post into a two-part Snapchat series; Snapchat 101: What is this wacky app? and Snapchat 102: How can my brand use this wacky app? Stay tuned next Wednesday for part two!...