We can’t believe it’s already September and fall is right around the corner! You may have noticed we’ve been a little quiet on our blog over the last few months, and that’s because our team has been extra busy this summer. Here are some of the projects we worked on this summer and why we’re excited about them! OBLIC Branding Ohio Bar and Liability Insurance Company (OBLIC) came to us with the need...

Trade shows are a great opportunity to get in front of a niche audience to grow your business. Not only are trade shows valuable for growing your audience and marketing your own business, but it’s a great way to scope out the competition and learn ways your business can improve. Trade shows provide the opportunity for you to meet, face-to-face, with a large number of potential clients, key decision makers and quality...

In recent years some marketers have tried to make the claim that print is dead, but at Peebles Creative Group, we strongly disagree. We’re not the only ones who think print is still making an impact, according to a recent study, 67% of Americans prefer printed pieces over digital. Not only do we think print is very much alive, but when combined with a digital campaign, it is a force to...

Paying social media personalities, otherwise known as influencers, to promote your brand is becoming a more and more popular marketing strategy as consumers’ relationships with social media continue to evolve. In fact, in 2016, brands spent an estimated $570 million on influencer posts globally, with that number steadily increasing since then. Based on that number alone, it doesn’t look like influencer marketing will be going away anytime soon.   Working with influencers can...

With the recent time change and few days of nice weather, it’s finally starting to feel like spring in Ohio! After a long winter and a few snow-fueled meltdowns (okay maybe that was just me), I think everyone can agree the change in season is much needed.   While the start of the New Year is often the time businesses re-evaluate their social media presence, the start of spring is also a great...

There is no shortage of important causes in need of funding. To receive the support you need, you must have a compelling story. We’ve helped provide funding and audiences for the dancers of BalletMet. We were early communicators of the importance of science, technology, engineering and math (STEM) in our work with COSI. We've created key art, marketing plans and social media for some of the city's most worthwhile causes. And the...

Looking for a cost-effective marketing idea to reach your target audience this Spring? Cross promotions are a powerful tool, allowing two or more organizations to efficiently broaden their target audiences. From staycation contests and gift-with-purchase offers to reciprocal discounts, joint advertising, and co-produced events, Peebles Creative Group has successfully orchestrated a variety of cross promotions for our clients. Most recently, we brought together COSI, Easton, Hilton Columbus at Easton and the Columbus Clippers...

Millions of Americans will tune into Super Bowl LI on Sunday, February 5th. It’s an event so significant in the cultural landscape that it essentially renders itself a national holiday. While the day is undoubtedly about football, it’s no secret that advertisers and brands alike also consider it one of the biggest days of the year. In 2016, the broadcast drew an average of nearly 112 million viewers and counted a...

Every week, there seems to be a new & fun “holiday” for something you never thought was celebrated. And, sometimes, a holiday is so large that you can’t help but feel it’s presence two months early. As a group of people, we enjoy life. As marketers, we love tapping into cultural events at just the right time. Make sure you don’t miss any holidays this December by downloading our handy calendar!...

Facebook Live has taken the marketing and entertainment worlds by storm over the last few months. Perhaps you remember in the spring when a BuzzFeed video of an exploding watermelon garnered over 10 million views. If not, you surely remember the Chewbacca Mom video that dominated headlines for weeks. Both of these videos, in addition to so many others, were born on the Facebook Live platform....