Central Ohio Youth for Christ

Central Ohio Youth for Christ has a diverse ministry and service offering, all in the name of meeting the unique needs of central Ohio youth and demonstrating Christ’s love for them. To improve its marketing/communications function and effectiveness, the organization pursued an internal/external partnership. As a result, Peebles Creative Group was invited to review, validate, and enhance the organization’s strategic plan; then, we were retained to create and execute a marketing plan that brought that strategic plan to life. The first phase of our work included building a brand foundation that would allow each offering to stand alone while also working together to increase overall brand awareness and impact. The scope of our work has focused on both engagement and growth. Engagement components have included campaigns related to prayer requests, volunteer recruitment, donor recruitment and employee recruitment. Growth initiatives have included brand development work for Equip Enterprises (Equip Skills Center, Equip Auto Sales and Equip Business Solutions), Gracehaven and WellSpring Counseling. Our work continues – increasing awareness and driving traffic to Central Ohio Youth for Christ’s online assets.