Claypool Electric

Claypool Electric has built its reputation on quality, integrity, reliability, and professionalism. Guided by that legacy, the company continues to invest in exceptional people, proven processes, advanced tools, and rigorous safety practices to deliver best-in-class service across every aspect of its work.

As Claypool Electric continued to grow, however, its brand presence no longer fully reflected the strength, scope, and sophistication of the organization. Years of focusing on doing the work rather than promoting it had created an opportunity to clarify its message, elevate its identity, and better communicate the full breadth of its capabilities.

Peebles Creative Group was engaged to lead a comprehensive branding initiative that included research, stakeholder engagement, brand messaging, visual identity development, business materials, proposal and presentation templates, trade show components, fleet graphics, and a new website. The result is a stronger, more cohesive brand platform that honors Claypool Electric’s legacy while positioning the company for continued growth and opportunity.