Claypool Electric is dedicated to honoring its legacy of quality, integrity, reliability, and professionalism – demonstrating this commitment by employing exceptional people and utilizing the best tools, processes, and safety measures. The company strives to be the best-in-class provider in all that it does – driving growth and opportunity in the organization and in those whom it serves. In all honesty, Claypool Electric has been so busy doing all the above, it had not promoted itself – leaving a void to be filled by others. As a result, the full scope of its service offering was being lost and misperceptions emerged. Peebles Creative Group was retained to lead a comprehensive branding effort. Our work included research, engagement, new brand messaging, a new brand identity, stationery system, proposal and presentation templates, trade show components, fleet graphics and a new website. We’re honored to be trusted with sharing Claypool Electric’s incredible story.