The Downtown Dublin Strategic Alliance represents one of the most significant collaborative marketing initiatives in Central Ohio. Recognizing the opportunity to create a stronger, more unified destination brand, the Dublin Convention and Visitors Bureau engaged Peebles Creative Group to bring together six key stakeholders with a shared interest in attracting visitors and enhancing the Downtown Dublin experience.

Through a comprehensive engagement process, Peebles Creative Group conducted leadership interviews, communications audits, and strategic planning sessions involving the City of Dublin, the Dublin Convention and Visitors Bureau, Crawford Hoying, the Historic Dublin Business Association, the Dublin Historical Society, and the Dublin Arts Council. The goal was simple but ambitious: build consensus, align priorities, and create a framework for long-term collaboration.

The result was the formation of the Downtown Dublin Strategic Alliance – a multi-year partnership that pooled marketing resources, aligned communications efforts, and fostered meaningful collaboration among organizations that had previously operated independently. Peebles Creative Group developed strategic recommendations that included a content marketing strategy, branding campaign, and integrated advertising, public relations, and media plan designed to strengthen awareness and support the continued growth of Downtown Dublin as a destination.