The Downtown Dublin Strategic Alliance is a story very close to home and office for us. Peebles Creative Group was retained by the Dublin Convention and Visitors Bureau to engage six Dublin stakeholders (who all need visitors), to build consensus and offer recommendations. The result of our work is the Downtown Dublin Strategic Alliance which brings the City of Dublin, Dublin Convention and Visitors Bureau, Crawford Hoying (Bridge Park Developer), Historic Dublin Business Association, Dublin Historical Society and the Dublin Arts Council into a multiple-year collaboration to pool marketing resources and bring genuine collaboration among groups that were once considered competitors. Peebles Creative Group conducted face-to-face interviews with the leadership from each stakeholder group, completed a communications audit of marketing materials and events and prepared recommendations for success. Tactical elements included a content marketing strategy, branding campaign and an advertising, public relations and media plan.