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GROW Licking County CIC
Licking County is a thriving community located just 25 minutes east of Columbus, Ohio. The Licking County Chamber of Commerce established Grow Licking County CIC in 2012 to drive economic development. A client introduction resulted in the opportunity to create the brand positioning strategy and creative support for the new organization. We began the project with a research initiative – reaching out to site selectors across the country to insure Grow Licking County’s new brand would serve its audience well. The branding initiative came to life through a logo design, messaging, website, sales collateral, annual marketing communications planning and both print and digital advertising campaigns.