OBLIC: Ohio Bar Liability Insurance Company

OBLIC provides a stable and trusted source of professional liability insurance for lawyers and law firms throughout Ohio. Owned and endorsed by the Ohio State Bar Association, OBLIC is the only carrier exclusively dedicated to protecting Ohio’s legal professionals and supporting the long-term success of the legal community.

As the organization approached its 40th anniversary, OBLIC engaged Peebles Creative Group to lead a comprehensive brand transformation initiative designed to strengthen its market position and better communicate its unique value to attorneys and law firms across the state.

Our work included brand positioning, messaging development, visual identity design, collateral materials, website development, social media strategy, and direct marketing communications. The result was a refreshed brand platform that honored OBLIC’s legacy while positioning the organization for continued growth and relevance in an evolving marketplace.

Following the successful launch of the new brand, Peebles Creative Group served as OBLIC’s external marketing director from 2018 through 2025, helping strengthen brand awareness, support business development efforts, and ensure consistent, strategic communications across all marketing channels.