OBLIC is a customer-focused company that provides a stable market for professional liability insurance for lawyers and law firms. Owned and endorsed by the Ohio State Bar Association, OBLIC is the only carrier exclusively devoted to leading the effort of protecting Ohio’s lawyers and law firms. At the end of 2018, Peebles Creative Group was engaged to transform OBLIC’s brand in time for its 40th anniversary. Project components included: brand positioning strategy, brand messaging, brand identity, collateral, website, social media and direct mail. We are pleased to continue to serve this incredible group of people as its “external” marketing director.