Orthopedic ONE is central Ohio’s premier provider for all orthopedic and musculoskeletal care needs. Peebles Creative Group was selected in 2013 to bring a new brand to life when The Cardinal Orthopedic Institute and the Ohio Orthopedic Center of Excellence merged to form Orthopedic ONE. We told Orthopedic ONE’s new brand story through soft imagery and warm, inviting, patient-focused pieces that introduced its comprehensive service offering, doctors, and locations to new and prospective patients and referring physicians. Creative implementation continued in collaboration with Orthopedic ONE’s marketing team, Simply Put PR, and Shared Vision Communications for the next phase of brand advertising. The campaign included TV, radio, outdoor and digital components.