The City of Powell is loved for a variety of reasons. It’s safe, charming, and desirable. Residents are active and driven. It’s a place where people feel at home – a community people are proud to call home. It had been more than a decade since The City of Powell last updated its brand standards. Much had certainly changed since then. Peebles Creative Group was retained by the City of Powell to lead a brand refresh that would position the community for continued success. Project components included: brand positioning strategy, brand messaging, brand identity, and a strategic soft-launch campaign.