A fresh twist on an annual appeal

A long-time client came to us with a familiar request: help us do something we’ve always done in a way we’ve never done it before. Challenge accepted.

Our friends at Central Ohio Youth for Christ send an annual back-to-school appeal to raise funds for programs that support at-risk teens. But with the ever-growing pressures kids are facing today –and the increasing challenge of reaching kids who are more connected to their cell phones than people who care—it was time for a fresh approach.

What began as a simple, heartfelt letter became something much more powerful—a warm, visually engaging piece filled with gratitude, impact and urgency. The finished product highlights the programs making a difference and the donors who make it all possible. We are proud to help tell their story and shine a light on the impact they are having across our community. Here’s to another great year for COYFC and the young people they support and inspire.

Support Central Ohio Youth for Christ here. See more of our work here.