Love for Pokémon GO is everywhere… marketers and brick and mortar businesses are in love too. How can your brand reach out to gamers and invite them into your businesses?
1. Determine PokéStops or Gyms near your business
PokéStops are places, businesses, and landmarks where players can get free game-play items by swiping an icon in the app. Pokémon Gyms are places where players can battle each other with their virtual monsters. To help determine if your business is a PokéStop or Gym, you can use an online map of portals created over the last three years for a game called Ingress, which maps virtually 1:1 with Pokémon GO‘s PokéStops and Gyms. Sign up for an Ingress account and check out the searchable world map here. Almost every portal is also a PokéStop or a Gym in Pokémon GO.
2. Drop a lure
If your business is a PokéStop or near one, start brainstorming what you can do to attract Pokémon fans. One way to do this is to drop a lure. Lures increase the rate of Pokémon generation in the area around the PokéStop where they’re placed for 30 minutes. Try dropping lures at different times throughout the day to find the most effective time for your business to utilize this feature.
3. Post on social media
If you discover that Pokémon and PokéStops are at or near your business location, photograph them and post on social media to drive visits.
4. Advertise discounts or freebies
Offer free water, free smartphone charging or special discounts to players. Post a small sign or window cling that welcomes players into your store and advertises your offer. For exclusive offers encourage players to dress in the color of their team to receive a special discount.
5. Be neighborly
Connect with surrounding businesses to create a multi-stop event to draw an even bigger crowd. For example, the Arena District and Park Street businesses have joined forces for a Pokémon Pub Crawl this Saturday, July 16.
For additional ways to use this location-based augmented reality mobile game, check out these quick and helpful articles from Inc and Forbes: