After what seems like months of never-ending winter in central Ohio, summer is here (for sure!) and so is all the fun comes along with it! We’ve put together a list of our favorite summer activities throughout central Ohio so we can take full advantage of the great weather.   Outdoor Markets - Central Ohio has a plethora of farmers markets to visit on the weekdays and weekends. Some of our favorites...

Paying social media personalities, otherwise known as influencers, to promote your brand is becoming a more and more popular marketing strategy as consumers’ relationships with social media continue to evolve. In fact, in 2016, brands spent an estimated $570 million on influencer posts globally, with that number steadily increasing since then. Based on that number alone, it doesn’t look like influencer marketing will be going away anytime soon.   Working with influencers can...

In today’s climate where consumers care about making a positive impact, when businesses do good it can help their bottom line do well. It’s no longer enough for businesses to deliver high-quality products and services, they must now keep up with the growing desire consumers have for companies to prioritize Corporate Social Responsibility (CSR).   A 2017 study done by Cone Communications found that more than 63 percent of Americans hope businesses will...

As someone who was recently searching for a new place to live, I’ve seen just about everything there is to see with how apartments are marketing themselves. From the good, the bad and the ugly, I’ve seen it all and have come up with a list of marketing do’s and don'ts from the perspective of the future renter.   Do: Make information easy to find   One of the most important things for me during...

Although spring has yet to show up our team at PCG has put together a list of our spring favs from around central Ohio.   Chrissy:   Foertmeyer & Son’s Greenhouse I Love going here to get ideas for my flower beds and to pick up some veggie plants for my garden! And they have a spring (and fall) fundraiser through my kid’s schools and we order amazing hanging baskets and my fav the Groovy Bowl...

With today’s tech-savvy world, it’s never been more important to amplify your city or county’s online presence. In the field of economic development especially, a good website can make the difference between making a deal or losing out on millions.   Here are our top 6 website best practices for economic development:   1. Focus on Storytelling - It’s no longer sufficient to list out the reasons businesses should pick your location and hope that’s enough...

With the recent time change and few days of nice weather, it’s finally starting to feel like spring in Ohio! After a long winter and a few snow-fueled meltdowns (okay maybe that was just me), I think everyone can agree the change in season is much needed.   While the start of the New Year is often the time businesses re-evaluate their social media presence, the start of spring is also a great...

There is no shortage of information about marketing to generations. While we may have just mastered how to market to millennials, it’s time to put some thought into marketing to their Generation Z counterparts.   Generation Z (also known as Post-Millennials, the iGeneration, Founders, Plurals or the Homeland Generation) is defined as those born between 1996 and 2010. By 2020, as this group begins to graduate from school and enter the job force,...

If you have a website, chances are you’ve heard your marketing team or web developer talk about the importance of SEO. While everyone can agree that SEO is important, getting started with SEO can get confusing. With this blog we’ll explain what SEO and SEM are, and why it’s imperative to implement strong practices for your own website.   Difference Between SEO and SEM According to Moz.com, Search Engine Optimization (SEO) is the practice...

If you’re an Eagles fan, you’re probably having a great Monday, and if you’re a Patriots fan, you’re probably still doing okay -- you have enough Super Bowl wins under your belt. If like most of the country your team wasn’t good enough to make it to the Super Bowl this year, we can all agree the million dollar commercials are reason enough to watch the big game.   At Peebles Creative Group,...