The statistics are eye-catching. Most business leaders know that a good website is important, but the truth is, it is absolutely vital. According to Adobe, 38% of people will quit engaging with a website if the content or layout is unattractive. Further, 88% of consumers are now engaging with content across multiple screens, increasing the importance of mobile-optimized websites. ...

Pantone announced its new color of the year for 2017 – Greenery. This color is a breath of zesty spring air. It’s just what the designer ordered after last year’s baby blue and pink combo and the previous year’s meat-juice inspired mess. It’s fresh and bold, but when paired with softer neutrals is natural and soothing....

It’s a question hundreds of marketing leaders have undoubtedly asked over the past few years. There’s certainly a lot of appeal for advertisers to consider. Compared to those who do not, people who stream digital music are 70% more likely to describe brands as fun and 61% more likely to recommend brands to friends. Let’s explore the similarities, pros, and cons of the two streaming giants....

Every week, there seems to be a new & fun “holiday” for something you never thought was celebrated. And, sometimes, a holiday is so large that you can’t help but feel it’s presence two months early. As a group of people, we enjoy life. As marketers, we love tapping into cultural events at just the right time. Make sure you don’t miss any holidays this December by downloading our handy calendar!...

While full screen video backgrounds on websites aren’t exactly new, this trend continues to grow, and can have a tremendous impact if done correctly. However, before you decide to hitch your product to this brandwagon, take a closer look at some of these considerations and best practices to determine if it’s a good fit for your brand....