Licking County is a thriving community located just 25 minutes east of Columbus, Ohio. The Licking County Chamber of Commerce established Grow Licking County CIC in 2012 to drive economic development. A client introduction resulted in the opportunity to create the brand positioning strategy and creative support for the new organization. We began the project with a research initiative—reaching out to site selectors across the country to insure Grow Licking County’s new brand would serve its audience well. The branding initiative came to life through a logo design, messaging, website, sales collateral, annual marketing communications planning and both print and digital advertising campaigns.